andrew goodwin-music videos

• there is a relationship between the lyrics and the visual( with visuals either illustrating, amplifying or contracting the lyrics).
• There is a relationship between the music and the visuals (again with visuals either illustrating amplifying or contracting the lyrics).
• Particular music genres may have their own music video style and iconography ( e.g. live stage performance in heavy rock).
• There is a demand on the part of the record company for lots of close ups of the main artist/ vocalists.
• The artist may devolp their own star iconography , in and out of theiir vidos, which, over time become part of their star image.
• There is likely to be reference to voyeurism, paryicularly in the treatment of women, but also in terms of systems of lookingh (screens within screens, binoculars, cameras etc).
• there are likely to be intertextual references, either to other musci videos or to films TV texts.