initial ideas

possible main performers

the reason why we want to choose kyle for our music video is because of the image he has, which we feel can fit into our music video. He has also had past experiences of making music videos and is a firm admirer of grime music video, so he can give us some input and ideas when shooting. his past experiences may also help him pose and perform right so that we capture good footage.

The reason why we want tara as an actor is because she studies drama and is very keen in gaining as much experience as possible in acting. we want her to be wretch 32's girlfriend in the narrative scenes in the music video. Our group feels as though tara's previous experience in drama plays and musicals will help her do well for us. Another reason as to why we may possibly chose kyle and Tara is there availability to us they live near us so travel should not be a issue.

Skills we will need to develop to do well in cousework

The skills we will need to develop are:

• time management
• meeting deadlines
• editing skills
• camera work and shots
• communication and teamwork
• hard work
• encouragement
• delegate work according to skills
• photo-shop skills for cd front cover, back cover, 2 inlay cards and magazine ad.

storyboard

vox pop in construction photos

Evaluation of vox pop

The answers we recieved from our target audience when recording the vox pop gave us some ideas as to what to include in our music video. One good answer recieved from the audience as to how we can make our music video more original is that we should not make our performers very stereotypical, we feel as though the song gives us enough freedom to make our performers less stereotypical in the narrative within the music video. Grime artists are represented as tough, womanising and flash people so in our video we may take the advice we have recieved and subvert some of these representations of grime artists. Another idea we had become inspired by in our vox pop interview was that we should include a love triangle, as this is a theme very commonly seen in Grime/RnB music videos.
A way that we are going to keep our music video original is by representing the main artist as caring and mature in some scenes as this will subvert the stereotypical representation of Grime artists. one of the biggest challenges our group will face is attempting to prevent our music video from being to generic. We want to include some conventional scenes in our music video such as choreographed dancing, representation of artist as tough and down to earth in some scenes. This is because we still want to appeal to a target audience who are appreciative of grime music videos. By making our music very unconventional we feel as though our target audience would not be able to identify our music video as belonging to the grime genre.

production log

In this week I have completed most of the tasks on research and planning, I only need to complete a presentation on visual codes, shooting schedule and the editing of vox pop. The things I have done this week along qith my group are copying of lyrics, lyrics anlysis, themes that should be constructed in video, props and equipment list, recruiting of actors and research. The work we have done has given us ideas as to what to include in our music video and helped us a lot. Our group feels as though we will complete all our research and planning tasks before the deadline.